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Starting the Year Strong: Auburn–Opelika Market Conditions & Interest Rates

As we step into a new year, the Auburn–Opelika real estate market is settling into something we haven’t seen in a while: might I say the words...normal or balance even.

After several years of rapid appreciation and limited inventory, today’s market is more thoughtful and strategic. Buyers are taking more time, sellers are paying closer attention to pricing, and well-positioned homes are still moving. This shift rewards preparation, data, and strong guidance.

Interest rates remain a major part of the conversation. While rates are higher than the historic lows of years past, they seem to be stabilizing a little compared to recent volatility. That stability matters. It allows buyers and sellers to plan with more confidence, and it shifts the focus back to fundamentals: affordability, long-term value, and smart negotiation.

Locally, Auburn continues to benefit from steady demand tied to Auburn University, relocation, and lifestyle-driven buyers. Opelika offers opportunity as well — particularly for buyers who are patient and strategic. In both markets, homes that are priced correctly and presented well continue to perform.

As always, real estate is hyper-local. Headlines don’t sell homes — strategy does.

At Three Sixty Real Estate, we believe every market has opportunity when you understand the conditions and plan accordingly. Whether you’re buying, selling, or simply watching the market, informed decisions are the key to starting the year strong. 

Here’s to a smart, intentional year ahead.

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We are so proud to have such a diverse, hard-working team, all of whom are passionate about excellent customer service and dedicated to our community. We proudly serve East Alabama, including Auburn, Opelika, Phenix City, Greater Lee County, and Lake Martin.

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